EXPERIENCE

DR. PRAEGER’S SENSIBLE FOODS
2017-Present
Art Director
An all-natural, family-operated frozen foods company founded by cardiac surgeons

  • Oversee all design-related aspects of packaging, branding, marketing, and advertising for a portfolio of 30+ consumer packaged goods and millions in corresponding annual sales

  • Conceptualize, develop, and produce comprehensive packaging designs across diverse product categories, ensuring brand consistency while maintaining compliance with U.S. and Canadian regulations

  • Developed and executed innovative packaging for 20+ new products and promotional items, collaborating with cross-functional teams, including sales, marketing, R&D, regulatory and procurement to achieve sales goals

  • Serve as brand steward, establishing cohesion throughout all company deliverables, marketing initiatives and communications

  • Art direct photo and video shoots, e.g., developing creative briefs, supervising on set, overseeing post-production retouching and color correction

  • Pioneered the development and launch of a trial online store on the Shopify platform, managing all visual and logistical aspects to enhance direct-to-consumer sales

  • Oversee website overhaul to align with new branding, improve SEO and create an engaging user experience

  • Create digital and print ads for national and regional retailers, including Wegmans, Kroger, Instacart and Fresh Direct

  • Write and edit copy for packaging, miscellaneous marketing materials and website content

  • Manage final packaging production (e.g., work with printers throughout the prepress process, supervise print runs) to ensure quality results

JW GRAPHIC DESIGN
2012-2017
Graphic Designer
A full-service graphic design consultancy with clients including Vicinity Media Group, The Forward, Informa PLC, Rose Brand Inc.

  • Manage multiple projects from the idea stage to design, mock-up and final rendering to meet client expectations

  • Develop new, creative designs (e.g., logos, brand bibles, marketing collateral and magazine layouts) while adhering to in-house branding/style guidelines of each respective client

  • Present ideas, sketches, mock-ups and prototypes utilizing Adobe Creative Suite to clients for review

  • Manage continuous feedback loop with clients and stakeholders (e.g., comments, modification requests, ideas, etc.)

  • Collaborate with clients to ensure work meets their specific needs, as well as brand style, history and culture

  • Manage scheduling and workflow while maintaining flexibility to meet changing expectations and deadlines

NEW JERSEY SAVVY LIVING MAGAZINE
2004-2011
Art Director
A high-end lifestyle magazine that served Northern and Central New Jersey from 2000-2011.

  • Developed and executed innovative and visually compelling concepts for editorial layouts and cover designs, consistently aligning with the magazine’s brand and editorial objectives

  • Led the creative team in translating editorial themes into visually engaging and cohesive designs, ensuring a high standard of aesthetics and creativity across all visual elements

  • Demonstrated the ability to thrive in a fast-paced, deadline-driven environment, consistently delivering high-quality design

EDUCATION

UNIVERSITY OF PENNSYLVANIA
Bachelor of Arts (B.A.) in Political Science with Concentration in Marketing

SKILLS

  • Operating Systems [Mac OS, iOS, Windows]

  • Software [Adobe Creative Suite – Photoshop, Illustrator, InDesign] Microsoft Office]

  • Web & Email [WordPress, Shopify, Squarespace, Mailchimp, Constant Contact]