In addition to designing and maintaining the Dr. Praeger’s website, I’ve created a wide variety of marketing collateral, including trade show booths, media kits and sales pieces, email blasts, catalogs, brochures, posters, flyers, promotional swag and product displays. Oh, and I’ve wrapped a few trucks!

The brand refresh provided the opportunity to give our website a much-needed update. The focus was on simplifying and streamlining, to build a user-friendly site that makes it easier for consumers to find product information and, most importantly, where to buy Dr. Praeger's. Visit drpraegers.com.

Dr. Praeger's exhibits every year at Natural Products Expo West, the largest natural consumer goods trade show. We needed a new booth to both showcase our brand refresh, as well as handle the constant cooking and serving of product samples. I designed our 20' booth to be bold and eye-catching by highlighting our category colors and product photography. Long, sturdy counters and lots of storage space allowed the team to have many air fryers and griddles going all day long. Tasting is believing!

I spun our “Free Range Plants” campaign into branded wrapping for three tractor trailers. The scope of the project included familiarizing myself with a new method of printing, as well as the logistics getting the wrapping completed in a timely manner that didn’t interfere with regular warehouse deliveries.

Our “Free Range Plants” illustrations made it onto many promotional items, including these coveted water bottles.

Email blast for Chick’n Tenders, including animated GIF header.

Ad sales promotions for the Forward

Media kit for Monmouth County's Ask the Doctor magazine

Posters for local arts organization